The World is Yours: The Story of Hip Hop and the Internet

It’s Yours: A Story of Hip Hop and the Internet

Director: Marguerite de Bourgoing
USA / 74 min. / 2020 / English

It’s the dawn of the 21st century: hip hop sales are on fire, but so are the P2P file-sharing networks like Napster. Within less than 20 years, the music industry saw a rapid transformation with the power shifting from big record labels to the hands of artists themselves. This phenomenon influenced hip hop production more than any other genre, with its young artists beginning to self-market on the Internet – ultimately helping the collapse of the music industry as we knew it.

Filmed over ten years “It’s Yours” explores how it became possible to become a rap star through a Twitter account, a Youtube account or a Myspace page. It gives close attention to some of the most innovative and enterprising of these artists as they were doing it. Watch how the latest generation of hip hop artists successfully utilised the Internet to elevate their music and their reputation, as it brought them ten steps closer to their audience, creating a more immediate relationship. Who needs a label exec when you have a laptop and a good connection?

Music

mye_taai-IMG100621_BW

Mye_Taai are a minimalist electro punk duo delivering a bracing dose of reality in grim rants. Mike is responsible for the words and Rik spins the nimble beats.

Available screenings:

DATE

LOCATION

SIDE PROGRAMME

Thursday 17th June, 18:00h

Het Ketelhuis 1

Opening Set: Mye_Taai

DATE

LOCATION

SIDE PROGRAMME

Friday 18th June, 21:15h

Melkweg Cinema

Opening Set: Mye_Taai

DATE

LOCATION

Sunday 20th June, 21:15h

FC Hyena

MOVIE SHEET

Featuring

Wiz Khalifa, Lil B, Odd Future and Syd the Kid

Editor

Eric Pritchard, Emile Orsini, Jim Kelly, Marguerite de Bourgoing

Cinematography

Kasey Stokes, Ayla “Brass” Montgomery

Producer

Marguerite de Bourgoing, Val The Vandle, Rebecca Haithcoat, Taj Frazier, Nicolas Manuel, Jasmin Ratansi, Patricia A. Patton, Moses Lujan, Philippe de Bourgoing